The Citi native iOS style guide was created to ensure a cohesive brand identity for our products. Prior to the creation of the style guide, the Citi iOS app had design variances throughout different journeys. Our goal was to create one unifying design language for the mobile experience.

The style guide is currently evolving with the new update to the Citi mobile app for both iOS and Android. The next evolution involves a modular tile approach, with interchangeable and reusable components.